The Psychology of Sticker Marketing

In a world of all things computer, marketing has also evolved online. Ever wonder how sticker marketing is still successful in all these years? 

Here are the psychology behind this:

• Attention grabbing
• Reciprocity
• Social proof
• Emotional connection
• Memory triggers

Attention Grabbing

All stickers are simply irresistible. It’s like art that you can stick on anything. May it be a small logo or a sweet motivational quote, you just have to slap it somewhere and show it off.  

Stickers can bring life to everyday items like laptops, cars, surfboards, utes, eskys and so much more. In turn, this increases your brand’s visibility to build awareness and trust. 

Reciprocity

Stickers work like a charm as freebies in every purchase. Doing an extra mile of adding stickers will do wonders to instill your brand in your customers’ mind.

People are more likely to engage with a brand or message when they feel they are receiving something in return. Giving away stickers for free can create a sense of reciprocity and encourage people to engage with a brand.  

Social Proof

Branding is all about messaging and stickers are an effective tool to amplify yours. People often look to others for cues on what to do or how to behave. Stickers can serve as a form of social proof, showing others that a brand or message is popular and accepted by a particular community or group.

Emotional Connection

Customised stickers can help build the identity for your brand to better relate with your prospective clients and customers. 

Stickers can create an emotional connection with customers and generate positive feelings towards a brand. For example, a sticker with a witty or uplifting message can make people feel happy or inspired, leading them to associate those feelings with the brand. 

Memory Triggers

Want to resonate with your audience more? Stickers can serve as powerful memory triggers, reminding customers of a brand or message even after the initial interaction has ended. This is because stickers are often placed in visible locations and can be seen repeatedly over time, helping to reinforce brand recognition and recall.