So you started using stickers to boost your brand, however, you’re not getting the expected results. Rather getting more engagements or orders, it’s starting to feel like it’s not working.
Find out the Do’s and Don’ts to get the most out of using custom stickers for your business in this post:
Keep your branding consistent
Use your company’s logo and brand colours on your stickers to ensure brand consistency across all your marketing materials. A branding guideline could help in ensuring your stickers are consistent.
We understand the importance of consistent branding. We don’t add any charges for colours so you can feel free to use your brand’s true colours in your stickers at no additional costs.
Make your stickers eye-catching
Use bright colours, bold fonts, and creative designs to grab attention and make your stickers stand out.
At Stickeroo, we print in CMYK where all designs are printed as vibrantly as possible. For a shinier look, glossy stickers are the best pick. For a smoother appearance, go for matte stickers. If you want to try something more flashy, check out our Holographic Stickers to print your artwork on metallic rainbow stickers.
Use stickers as promotional items
Who doesn’t appreciate a freebie? Give away stickers with purchases, include them in gift bags, or hand them out at events to help spread awareness of your brand.
Design your brand logo with a charming quote that aligns with your business. You can also add your socials or a QR code to a special discount and then print them as stickers. Surely you’ll find them in your customers’ everyday things like laptops, water bottles, tablets, and more!
Overuse stickers on your products
While stickers can be a great addition to your product packaging, too many stickers can make it look cluttered and unprofessional.
You might also want to design your stickers in a more organised way. Only put details that are important for your products and information you need your customer to know. Oftentimes, less is more.
Use low-quality stickers
Make sure the stickers you use are high-quality and durable so they don’t peel or fade quickly.
You want the stickers to last to get the best bang out of your buck. Our stickers, for example, are printed on premium outdoor grade vinyl with top quality inks that can last up to 3 years outdoors. They are waterproof and weather resistant so they can be popped on a lot of surfaces.
Neglect to consider placement
Think carefully about where you place your stickers, as stickers placed in the wrong location can damage surfaces or be difficult to remove.
Find out what’s the best type of sticker for your specific use. We cater to as many types of sticker projects so you can always reach out to us. We’ll always answer any questions you might have about stickers.
Forget to measure the impact
Make sure to track the success of your sticker campaigns by monitoring metrics such as engagement rates, social media followers, and sales. This will help you understand what works and what doesn’t, so you can refine your approach over time.
You can’t go wrong with custom stickers to promote your business and cause. This is true as long as you’re printing the best possible artwork and doing the best practices. Then again, every mistake is a lesson. What are you doing for your business stickers that are working for you?