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Case Study: Leveraging Stickers in a Cyber Security Company

  • 2 min read
A graphic showing lines and dots connected to each other. A bright neon blue illustration of a globe on the left and a bold text on the right "CASE STUDY: Leveraging Stickers in a Cyber Security Company"

Throughout the years, we’ve been introduced to a number of industries looking to print custom stickers to promote their brand and cause. One of the more niche fields is cyber security. 

After working with a bunch of individuals in the industry, we had a deep dive on how you can leverage stickers in the cyber security field. If you’re a member of a unique community, the points we’ll discuss in this blog might help you out too. 

Sticker printing can play a significant role in building consistent branding and establishing trust and credibility in the cyber security sector.

A collage of 3 pictures showing different custom stickers with different brands.

Visual Recognition and Brand Consistency

Stickers featuring the company logo, slogan, or key messages serve as visual cues that reinforce brand identity across various touchpoints, including physical assets like laptops, office equipment, and promotional materials.

Picture shows a number of people sat in a tech conference looking forward to the speaker.

Quick tip: Sticker Giveaway

If you have an upcoming community event, you can hand out stickers to attendees as a commemorative piece. A simple Bumper Stickers or Custom Die Cut Stickers with a quick tagline of your brand or your message would be a great start.

Consistent branding through stickers helps create a cohesive brand experience for clients and prospects, fostering familiarity and trust over time. When stakeholders encounter the brand’s visual elements consistently, they are more likely to perceive the company as reliable and professional.

Picture shows a laptop on a desk with a cup of coffee on the side. A round sticker is stuck on the laptop and a stack of round stickers on the table.

Security Awareness Messaging

Stickers can be used to convey important security awareness messages, such as reminders about password hygiene, data encryption best practices, or phishing awareness tips.

By distributing stickers with security-related messages, cyber security companies demonstrate their commitment to educating and empowering clients and employees to navigate the complexities of cyber security effectively. 

This proactive approach not only enhances brand credibility but also positions the company as a trusted advisor in safeguarding sensitive information and mitigating cyber risks.

When formulating a marketing strategy, your goal is to be the first that pops in the head of your clients whenever your industry is mentioned. For example, for hiking gears, what is the first brand that you are thinking of? Or if you're in need of office supplies, where's the first place you think of going? Surely you'll have a few brands in mind and that's the power of an effective marketing strategy. 

Getting your prospects familiarised with you could not be easier than with stickers. You don’t even have to be in the creative sector to make use of stickers and incorporate them in your marketing plan. They are incredibly versatile and cheap tools to catch the attention of your community.

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