Your sticker labels are often one of the first things customers notice about your product. Before they read what's inside, the finish of your label helps communicate your brand's personality—whether that's bold and vibrant, or refined and understated.
Stickers come in a variety of shapes, sizes and materials, each suited to different applications. When it comes to product labels, however, the two most popular choices are gloss and matte vinyl.
Both are made from premium-quality vinyl that performs exceptionally well for both indoor and outdoor use. The biggest difference isn't durability—it's the impression they create. So how do you know which finish is right for your brand?
You can start with this:
When should you pick Gloss Stickers?
You can see a bunch of gloss stickers above from our lovely customers. As you can see, these are printed on smooth and reflective vinyl. Stickers printed on glossy material will have this sheen that makes the colours pop more. It gives a prominent impression of more vibrant colours on the stickers making them look nice and slick.
Stickers printed on glossy vinyl are great for artists who would want the colours of their artwork to really stand out.
This makes the gloss stickers perfect for display stickers including product labels, storefront window decals, promotional stickers, packaging labels, laptop stickers, bumper stickers and so much more.
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When are Matte Stickers the better choice?
As opposed to the bold gloss stickers, matte stickers are more subtle and muted in appearance. Matte stickers won’t have that shiny and reflective glow, but their delicate and soft look is just as striking.
The flat look of the matte stickers will evoke a more professional and formal tone to your artwork. If you want to make your labels more lowkey and allow your product to shine more, matte stickers are for you.
Matte vinyl is the best choice for wedding stickers, advisory stickers, signages, wall decals, business stickers and anything executive really. If you’re looking to photograph your products for social media or display photos, matte labels are your best friends as they won’t have a glare like the gloss stickers.
Same same, but different
Both gloss and matte vinyl are white and have the same thickness. They both use permanent adhesive but they don’t leave a tacky residue when peeled off. These two have the same durability when it comes to longevity as well.
Did you also know that matte and gloss vinyl are available for selected individual die cut stickers, Roll Labels, and Sticker Sheet options?
The main difference between these two are how they interact with light and affect how they look in general.
The listed applications above are all merely suggestions based on what our customers commonly do. At the end of the day, it’s all a matter of preference and what works for YOU. When it comes to sticker making, only you and your creativity are the boss!
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Looking for something a little different? Have a peep at our Holographic Stickers, Clear Stickers, and our High Tack Stickers which have more sticking power. How cool is that?
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